Directional signage is the most visible sign product in our daily life. With the continuous increase of infrastructure, city's transportation network covers more extensively, and the directional signage plays an increasingly important role in urban traffic management. At present, China's transportation network has basically covered all over the country. And we can see the directional signages everywhere, such as airports, stations, commercial buildings, schools, scenic spots, etc. what we mainly share today is the design of subway station directional signage.
Usually, the subway directional signage and the passengers are closely related to each other. The passengers are relatively dependent on the guidance of the directional signage, especially for those who are rarely take the subway, which puts higher design requirements for the design manufacturers of the signs. Taking the experience of the subway directional signage project undertaken by Cosun Sign, the design of the directional signage in the subway station should follow the following 4 points.
1. Cover people of all ages. Subway travel is a kind of green travel mode that is now widely advocated. Except for the rush hour, the subway has many advantages, such as cost-effective, fast and non-blocking, and is favored by citizens of all ages. Due to the wide service population of the subway, the designer of the subway station directional signage needs to consider passengers of all ages, not just to make some unusual designs in order to pleasure a specific group of people;
2. The appearance is eye-catching. The directional signages in the subway station are usually the pylon signs and hanging light box, which need to be designed to a specific size and shapes in accordance with local characteristics. Eye-catching is the biggest factor of its design, because the role of the directional signage in the subway station is to help people to materialize the abstract information, so that the passengers can make decisions in the first place;
3. The content is readable. After the passenger seeing the directional signage that he wants to find, he needs to quickly judge and identify the graphic information on the signboard. Therefore, the content on the signboard needs to be simple and intuitive. For example, the pattern of the elevator and the escalator must be unified. The standard pattern can be played properly in the matching of the corresponding arrows, but it should not be too abstract;
4. Accurate direction guidance. Since it is the directional signage, the guiding function is the core function of the signboard. As a carrier and medium of information, the directional signage needs to accurately conveying the information that is required by the passengers in a very short time and tell the passengers which is the correct direction.
As for the shape and color matching of the directional signage, each area has different requirements in order to highlight its own cultural characteristics, so there will be many differences in the design. However, the subway directional signagecan not be so personalized. Some customary or legal figures, words, and symbols cannot be over-beautified. This is also the norm of the sign industry. Under the guidance of the norm, the directional signagecan exert its social value more effectively.