Burger King Retail Signage

Project Name: Burger King
Time: 2019

Burger King Project – Burger King is headquartered in Miami, United States, now in more than eighty countries and regions around the world, operating more than 13,000 restaurants, the world’s 5th largest fast-food restaurant, in 2021, Burger King comprehensively launched a new brand logo to replace the burger icon with a blue border and red tilted text, which has been used for more than 20 years.

Burger King Signage Solutions

Cosun Sign partnered with Burger King to supply a comprehensive range of branding and signage products for their restaurant locations. Our scope covered exterior identity signage, illuminated displays, interior wayfinding and menu solutions — all burger king neon sign to meet their visual standards while withstanding demanding outdoor conditions.

Client requirements

• Maintain global Burger King brand consistency across locations
• High nighttime visibility and legibility for drive-thru and street-facing signs
• Durable, weather-resistant construction suitable for coastal and high-humidity environments
• Energy-efficient lighting and easy maintenance
• Fast production and timely installation to meet store opening schedules

Our solution

We manufactured and delivered an integrated signage package tailored to Burger King’s needs:

• Illuminated Channel Letters — precision-formed 3D letters with uniform face illumination for storefront identity.
• Backlit Lightboxes & Menu Boards — high-brightness, evenly-lit lightboxes for exterior façades and indoor menu displays; engineered for easy artwork changes.
• Digital Menu Displays (optional upgrade) — commercial-grade displays and media players for dynamic menu management and promotional content.
• Pylon / Totem Signs — tall, roadside totems for strong brand presence and drive-thru visibility.
• Drive-thru Signs & Directional Wayfinding — clear, reflective, and illuminated elements to guide traffic and reduce confusion in peak hours.
• Window Graphics & Vinyl — brand-compliant vinyl for seasonal promos and privacy needs.
• Mounting Systems & Accessories — custom brackets, weatherproof seals, and tamper-resistant fastenings for longevity.

Materials & technical highlights

• Durable housings made from corrosion-resistant aluminum and stainless-steel fixings.
• High-grade acrylic faces and 3M exterior films resistant to UV fading.
• Energy-efficient LED modules with constant-current drivers to ensure uniform illumination and long service life.
• IP65-rated fixtures where required for wet/outdoor exposure.
• Modular construction for quick on-site maintenance and component replacement.

After-sales support

Cosun Sign offers follow-up support including spare parts supply, troubleshooting assistance and periodic maintenance packages. We also provide files and documentation for signage reordering to speed up future projects.