In Guangzhou Pazhou, a twin tower approximately 204 meters high is becoming the new focal point of the city, and the efficient operation of this smart headquarters is supported by a precise visual order system that runs through every corner.
The Root Cloud Link national headquarters and Sany Group South China headquarters project, with twin towers of about 205 meters and 181 meters, outlines the city’s skyline. This super headquarters base, with a total investment of approximately 5 billion yuan and a total construction area of over 170,000 square meters, is more than just two buildings; it is a complex ecosystem that integrates headquarters offices, high-end commercial spaces, and public spaces, bearing the strategic mission of serving the future of the Guangdong-Hong Kong-Macao Greater Bay Area.
Faced with such a grand and complex space, how can we ensure the absolute efficiency and clarity of the flow of people, goods, and information? COSUN Sign provides not a collection of scattered signs, but a systematic signage solution that covers all scenarios and is deeply customized, becoming the “visual neural network” that supports the smooth operation of this smart headquarters.
01. Systematic Planning: Addressing the Order Challenge of Composite Spaces
As a super complex that combines headquarters offices, high-end commerce, and office buildings, the internal flow of this project is intricate. The flow of people and vehicles efficiently circulates between the twin towers, underground spaces, and public areas, relying on a top-level designed visual order system.
In design language, we pursue a concise, robust, and digital visual style that aligns with the modern shapes of the buildings and the concept of smart office.
Eliminating redundant decorations, we adopt a clear font system, scientific visual hierarchy, and calm tones (such as high-end grey and metallic textures) to reflect the efficient, focused, and reliable character of the headquarters enterprise.
02. Full Scene Implementation: Covering Every Spatial Context
COSUN’s solution is deeply integrated into every functional corner of the building, achieving full coverage from underground to air, from public to private.
Underground Space: The Foundation of Efficient and Safe Traffic
A large underground parking garage is the first stop for order construction. Starting from the wall signs at the garage entrance and the intelligent garage entry floor numbers, an efficient vehicle flow network is constructed through hanging directional signs for vehicles, upright parking entrance signs, and the floor number system on the walls.
At the same time, we place a high emphasis on the functional intelligence of signage. In dynamic areas like the parking garage, the layout of the signage fully considers vehicle speed and human visual angles to ensure that information is accurately captured in an instant.
Above-ground Offices and Public Areas: A Fusion of Efficiency and Experience
Entering the above-ground indoor space, the signage system shifts to a dual mode of “efficient office + humanistic care,” with every sign in carefully planned from public areas to independent offices.
In the square facing the public, the commercial podium, and the sky terrace, the signage style is more open and exploratory. It guides people to discover commercial highlights and reach scenic platforms while becoming a part of the aesthetic of public spaces with a design language that blends into the environment, unobtrusive yet indispensable.
Thoughtfully designed icons and door plates for restrooms, mother-infant rooms, and accessible facilities not only comply with international standards but also convey a sense of human care through their refined texture. Full coverage of evacuation maps, fire hydrant signs, warning signs, and floor numbers in stairwells not only meets stringent safety standards but also integrates into the environment in a low-profile manner, becoming silent guardians of spatial safety.
Customized signage works such as stainless steel three-dimensional letters, illuminated backlit letters at the reception, and trash bins, with their exquisite craftsmanship and careful materials, immerse and visually enhance the brand image of “Sany” and “Root Cloud Link.”
03. Value Symbiosis: Beyond the Deep Empowerment of Signage
The value of signage lies in its “ubiquity and appropriateness.” At the Root Cloud Link and Sany South China Headquarters, COSUN has created over thirty types of signage products that together constitute the “visual nervous system” of this smart building.
The signage system acts like the neural network of the building, though hidden in the background, it constantly transmits information, defines order, and shapes experiences. It allows this forward-looking smart headquarters not only to have the height of gazing at the stars but also the precision and warmth for smooth operation.
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