Atour Hotel Wayfinding

Project Name: Atour Hotel

Time: 2020

Atour Hotel is a humanistic hotel with the theme of “reading” and “photography”. The high-quality room products and facilities, meticulous and warm services are infused with a strong humanistic atmosphere, unique “comfort, simplicity, simplicity, quietness” temperament, creating an ideal accommodation experience for medium and high-end business travelers. COSUN SIGN for Atour Hotel to provide guidance signage design and production services.

Atour Hotel — Smart, Humanistic Guest Experiences with Digital Signage

COSUN SIGN delivered an elegant, human-centered digital signage package for Atour Hotel that reinforces the property’s “reading and photography” theme while making every guest interaction smoother and more memorable. By replacing static posters with dynamic lobby displays, digital wayfinding and interactive kiosks, Atour presents a modern first impression that feels both curated and effortless. As experts in the digital signage hospitality industry, COSUN blends design and technology to create cohesive guest journeys.

Why hotels choose digital signage

Digital signage is no longer a novelty — it’s a measurable driver of guest satisfaction and revenue. Hotels use screens to welcome guests with personalized messages, promote on-site amenities and local experiences, and provide real-time wayfinding and event updates that reduce friction and staff load. Studies and industry guides consistently show that well-deployed digital content captures attention, raises engagement and can increase ancillary spend. COSUN’s solutions are purpose-built for the digital signage hospitality industry and tailored to hotel operations.

What we provided for Atour (and what COSUN can deliver for your property)

• Lobby & welcome displays: high-resolution welcome screens that rotate curated content — local recommendations, check-in cues, promotions, and event schedules — to create a warm, branded arrival experience.

• Digital wayfinding: interactive and fixed wayfinding panels that show floor plans, routes to guest rooms, meeting spaces and public facilities, with real-time updates for closures or event changes.

• Interactive kiosks & touchpoints: self-service kiosks for check-in support, F&B ordering and local concierge suggestions to shorten queues and increase convenience.

• Centralized CMS & analytics: cloud-based content management to schedule campaigns across screens, plus basic analytics so hotel teams can see what content drives engagement and optimize promotions over time.

Key features & benefits at a glance

• Fully customizable hardware and finishes to match your brand and lobby design.
• Real-time updates and multi-screen scheduling for seasonal promotions and event notices.
• Improved guest wayfinding, reduced front-desk workload and new channels for upsell (spa, F&B, experiences).

Let COSUN SIGN turn your hotel spaces into memorable, revenue-generating guest experiences — just like we did for Atour. Contact us for a tailored digital signage proposal and on-site proof-of-concept.