Large-Scale Theme Park Signage & Circulation Design for Chimelong Paradise | Case Study

Project Name: Guangzhou Chimelong Paradise

Time: 2020

Guangzhou Chimelong Paradise is one of China’s leading theme parks and a major entertainment destination within the Chimelong Resort. The park combines rides, performance venues, restaurants, public plazas, and visitor facilities within a large-scale tourism environment.

As a professional signage manufacturer and custom signage supplier, COSUN SIGN provided a complete theme park wayfinding solution to improve visitor circulation, strengthen orientation, and support daily park operations.

The project demonstrates how effective park wayfinding signage can enhance the visitor experience while supporting the operational needs of a high-traffic entertainment destination.

The Challenge

Unlike conventional parks, Chimelong Paradise operates as a complex visitor environment with multiple attractions, entertainment areas, service facilities, and public spaces.

The wayfinding system needed to:

• Support high visitor volumes during holidays and peak seasons.
• Improve movement between attractions and facilities.
• Provide clear information for visitors of all ages.
• Integrate with the park environment and brand identity.
• Support future digital navigation applications.

As a large-scale amusement park wayfinding project, the system required both operational efficiency and environmental integration.

Wayfinding Strategy

The system was organized around key visitor decision points, including entrances, plazas, attraction zones, and service facilities.

Information was divided into four categories:

• Orientation information
• Area identification
• Directional guidance
• Visitor services

Large typography, intuitive symbols, and consistent layouts improve readability in crowded environments and support efficient visitor movement throughout the park.

Product Solutions

1、Entrance Operating Signs

Provide opening hours, visitor notices, and operational information at the main entrances.

2、Visitor Service Station Signs

Help guests quickly locate information desks and visitor assistance facilities.

3、Zone Maps and Orientation Boards

Large-format maps display attractions, public facilities, and circulation routes, supporting effective park wayfinding signage throughout the site.

4、Directional Signage

Directional signs guide visitors to attractions, restaurants, performance venues, exits, restrooms, and public facilities. Selected information displays also support future applications of digital wayfinding signage.

5、Plaza Lighting Poles

The 18-meter plaza lighting poles function as both lighting infrastructure and visual landmarks, helping visitors establish spatial orientation within major public spaces.

6、Visitor Information Displays

Information screens provide additional visitor guidance and create opportunities for future smart digital signage applications.

7、Customized Infrastructure Elements

Speaker enclosures and supporting structures were integrated into the overall visual environment to maintain consistency throughout the park.

What Makes This Project Different?

1、Resort-Scale Navigation

Visitors move between attractions, dining areas, entertainment venues, and public spaces, creating navigation requirements that extend beyond traditional parks.

2、Environmental Wayfinding

Several structures perform both navigational and environmental functions, allowing wayfinding elements to become part of the visitor experience.

3、High-Density Visitor Conditions

The system was designed to remain effective during peak operating periods, where information clarity directly affects pedestrian circulation.

4、Physical and Digital Integration

The project establishes a physical wayfinding framework while supporting future digital navigation services.

Project Results

The completed system improves orientation efficiency, supports crowd circulation during peak periods, and strengthens the overall visitor experience.

Through clear information hierarchy and strategic sign placement, COSUN SIGN delivered an efficient park wayfinding signage solution for one of China’s leading entertainment destinations.

As a National High-tech Enterprise, COSUN SIGN continues to deliver customized wayfinding solutions for tourism, transportation, and public environments.